This week’s SimplyMap report will provide an overview of one of the more advanced functionalities in SimplyMap – applying multiple filter conditions. Filters can be applied to any map or report tabs. For example, a map showing Household income levels by ZIP Code could be filtered to only show ZIP Codes with income over a specific threshold. Another example would be to filter the same income map to only show ZIP Codes with a population over 8,000. Using multiple filter conditions is a great way to hone your focus on a narrower set of geographic locations that meet your multiple criteria. Let’s get started with an example.
Scenario: You are looking for the best location to open up a high end salon in California and want to develop an initial list to further analyze. Let’s assume there are three criteria that must be met before considering a location.
1. The location has to have more than 500,000 residents.
2. The location must have a median household income of at least 75,000.
3. At least 30% of households must report spending money at a salon.
The Setup: First, create a new Location Analysis Report and set your location to California. Next, navigate through some pertinent variables and add the following variables that will serve as our criteria.