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Yearly Archives: 2015

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Exploring SimplyMap Data: America’s Coffee Drinkers

In this week’s edition of exploring SimplyMap data, we take a look at America’s coffee drinkers. SimplyMap contains more than 100 coffee related variables, including consumer spending on coffee by brand and by number of coffee cups consumed per day. For this example, lets look at a broader indicator related to coffee – whether or…

February 5, 2015Leave a commentSimplyMapBy GRI Admin

Our Winter Sweepstakes has begun!

Our Winter Sweepstakes has begun! Enter to win an iPad Mini 3 or Kindle Fire. How to Enter: Follow @SimplyMap on Twitter Like our SimplyMap Facebook Page for a 2nd Chance to Win If you are an existing Fan, you’re automatically entered   Official Rules: Entries must be completed during the promotion period, from January…

February 5, 2015Leave a commentSimplyMapBy GRI Admin

Exploring SimplyMap Data: America’s Bookworms

In this week’s report exploring SimplyMap data, we take a look at where America’s bookworms reside. To find this data, we used the variable, Reading (Household Average), 2014 found in the Consumer Expenditure folder. This variable encompasses all expenses used on magazine subscriptions, newspaper subscriptions, and books. To make this report, we chose to utilize…

January 27, 2015Leave a commentSimplyMapBy GRI Admin

SimplyMap Tip – Choosing the Correct Report

SimplyMap offers a total of 5 unique types of reports: Standard Report, Ranking Report, Business Report, Ring Study, and Location Analysis. This brief write up will define what each report does, and provide a real-world example of each. Standard Report definition – a table comparing multiple variables across several locations/location types. Standard Report real-world use…

January 23, 2015Leave a commentSimplyMapBy GRI Admin

Exploring SimplyMap Data: America’s Historic Homes

In this week’s exploration of SimplyMap data, we set out to find which cities in the United States have the highest percentage of older houses. To determine this, we used the variable “% Housing, Built 1939 or Earlier”. The metadata for this variable is shown below: The ranking report allows SimplyMap users to analyze the…

January 7, 2015Leave a commentSimplyMapBy GRI Admin
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