Rise of the Tablet

In a previous blog we demonstrated the power of utilizing multiple years for the same variable. We found that the usage of Amazon.com had grown substationally from 2008-2014. In this week’s blog, we’ll take a look at the growth of tablet ownership in the US. It seems  iPads, Surface Pros and other tablets are everywhere these days. Let’s take a look at the data to see how much tablet ownership has grown in the last 3 years.

To find this information, we’ll look into the SimmonsLOCAL data set. For those unfamiliar with this data, SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.

The quickest means of pulling the data here would be to create a Standard Report. First, click on New Tabular Report > Standard Report.

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Next, navigate through this path: SimmonsLOCAL » CELL/SMARTPHONES/TABLETS » TABLET (NOT PC/LAPTOP) » TABLET (NOT PC/LAPTOP)-DO YOU OWN?

Using SimplyMap to Identify Relationships Between Variables

Inspired by a recent help desk ticket, we wanted to discuss how users may utilize SimplyMap to identify relationships between unique variables. For example, does having a college degree significantly impact the median income of areas? And how does median income effect spending on eating out? Let’s take a look at ZIP Codes within the state of North Carolina.
To quickly analyze a larger area by its smaller geographies, a Location Analysis Report is ideal.
Click on New Tabular Report > Location Analysis:

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Choose the state of North Carolina, and navigate to the variables you would like to see compared and analyzed. In this example, we’ll use: