In a previous blog we demonstrated the power of utilizing multiple years for the same variable. We found that the usage of Amazon.com had grown substationally from 2008-2014. In this week’s blog, we’ll take a look at the growth of tablet ownership in the US. It seems iPads, Surface Pros and other tablets are everywhere these days. Let’s take a look at the data to see how much tablet ownership has grown in the last 3 years.
To find this information, we’ll look into the SimmonsLOCAL data set. For those unfamiliar with this data, SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.
The quickest means of pulling the data here would be to create a Standard Report. First, click on New Tabular Report > Standard Report.
Next, navigate through this path: SimmonsLOCAL » CELL/SMARTPHONES/TABLETS » TABLET (NOT PC/LAPTOP) » TABLET (NOT PC/LAPTOP)-DO YOU OWN?