SimplyMap Tip: Using the Variable Search

With tens of thousands of variables available in SimplyMap, it’s common for users to wonder whether or not a particular variable they have in mind is available in SimplyMap. This is where the value of our variable search function comes in. The variable search allows you to type in a keyword or two, and will output any related results. Let’s take a look at an example.

We’ll start with something broad and go with a simple search for data related to income.

Open the Variables Panel and click on the Search icon. Enter your keyword, “income,” in the empty text box and hit the search button. Your results will be displayed (over 2,800 income related variables!).


By default, SimplyMap will display results ordered by the popularity of that given related variable among all SimplyMap users. In this example, popular income variables include: Family Income Average, Family Income Median, and HH Income ranges. Hover over a variable and select Use This Variable to add into your report or map.