Exploring SimplyMap Data: ConneXions® from Nielsen
In this week’s SimplyMap report, we take a look at one of our newly available data packages – ConneXions® from Nielsen. The ConneXions® segmentation system integrates consumer behavior and usage measures for technology, voice, video and data services with demographics and lifestyle characteristics. ConneXions® enables communications service providers, consumer durables manufacturers, and other companies focused on technology adoption a way to cost-effectively and efficiently retain existing customers, while continuing to acquire new ones.
To give you an idea of these segments, we’ll rank some cities from the US and view each of the top segment’s metadata. Let’s get started!
Step 1: Create a Standard Report by selecting New Tabular Report > Standard Report.
