Refining Your Business Search in SimplyMap
Posted on by GRI Admin
In this week’s SimplyMap report, we review the different options available when searching for a business. The easiest and fastest method of mapping businesses or creating a business report is to use a keyword search. The keyword search function searches across several different criteria and returns all businesses related to your keyword. For example, if you did a keyword search for “seafood” you would return seafood restaurants, seafood markets, seafood shacks etc.
In this example, we’ll demonstrate how to refine your business search using an SIC code to get a targeted list of businesses in specific industries. The process of narrowing your business search involves applying additional conditions to your query.
First choose your location; in this example we will use the city of Boston. Next, open the Businesses tab and select the “Add Condition” button. Set the first dropdown to SIC (1), the next to ”is equal to, (2)” and lastly select View List (3) to browse SIC codes.
On the SIC selector screen, select the Search tab (1) to search for seafood (2). The screen will populate with results that have the word seafood in it. Mouse over“seafood restaurants” and select Use This Code (3).
Select “Show Businesses” to populate your report using that specific code as the condition. Boston is home to 43 designated seafood restaurants – that’s not including seafood shacks or markets!
BONUS: SimplyMap lets you add multiple conditions. On the Businesses panel, you can add up to 4 total conditions by clicking on the “Add Condition” button and setting up conditions. In the image below, we set two conditions: the SIC code for seafood restaurants AND businesses which include “Legal” in their name.. This would then return the popular Boston seafood restaurants – Legal Seafood.
We hope you enjoyed this week’s SimplyMap report. Stay tuned for more SimplyMap tips and reports!