Refining Your Business Search in SimplyMap

In this week’s SimplyMap report, we review the different options available when searching for a business. The easiest and fastest method of mapping businesses or creating a business report is to use a keyword search. The keyword search function searches across several different criteria and returns all businesses related to your keyword. For example, if you did a keyword search for “seafood” you would return seafood restaurants, seafood markets, seafood shacks etc.

In this example, we’ll demonstrate how to refine your business search using an SIC code to get a targeted list of businesses in specific industries. The process of narrowing your business search involves applying additional conditions to your query.

First choose your location; in this example we will use the city of Boston. Next, open the Businesses tab and select the “Add Condition” button. Set the first dropdown to SIC (1), the next to ”is equal to, (2)” and lastly select View List (3) to browse SIC codes.

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Exploring SimplyMap Data: SimmonsLOCAL Lifestyle Statements

In this week’s report we take a look at one folder found within SimplyMap’s SimmonsLOCAL data package. SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.

The folder we are looking at today is the Lifestyle Statements folder. Here you will find 26 unique lifestyle statement subcategories ranging from attitude and opinions on apparel, to diet and health statements. The picture below shows the options available.

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In this showcase we will create a Ranking Report using the variable statement AGREE A LOT – NUTRITIONAL VALUE MOST IMPORTANT IN FOOD I EAT. This can be found at this path:

SimmonsLOCAL » LIFESTYLE STATEMENTS » ATTITUDES/OPINIONS – ABOUT FOOD » ATTITUDES/OPINIONS (FOOD) – AGREE A LOT