SimplyMap Quick Tips

In this week’s write up we want to share some quick tips and tricks that you might not yet know about in SimplyMap.

TIP #1

Did you know that you can share your work? SimplyMap allows you to quickly and easily share your work with other SimplyMap users. Here’s how:

Click on the drop down by the tab you’d like to share, and click SHARE

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After selecting share, you will be provided with a customized URL.

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Copy and send this URL to another SimplyMap user. When the user clicks the link, they will be presented with the work you completed.

Exploring SimplyMap Data: Consumer Buying Power

In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap. What is it? The Nielsen Consumer Buying Power® database incorporates geography-based estimates of potential annual consumer spending for more than 350 household expenditure items. This effectively allows researchers to determine a target area for potential consumers or buyers…

Exploring SimplyMap Data: Retail Market Power

In this week’s SimplyMap report, we explore one of the newer datasets available: Retail Market Power®. What is it? In short, the Retail Market Power® dataset helps users identify opportunities within the industry they are targeting. These gaps are identified by analyzing expenditures and retail sales. Marketers can focus on targeting areas where the expenditures…