Adventures in Marketing Research: NYPL

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Kenneth Johnson of the  Science, Industry, and Business Library at the New York Public Library recently provided a “boot camp” on the library’s market research resources to budding entrepreneurs participating in FastTrac® NewVenture™.  After several weeks, he was eager to learn the extent to which these folks used the available resources to create a pitch for their business idea. SimplyMap proved itself an extremely useful tool – see the NYPL blog for complete details and several examples of SimplyMap in use.

Visit the NYPL Blog.



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