View Spotlight: Related Data Table

Hello readers! Welcome to this week’s blog. This week we will feature the Related Data Table view and how you can use it to maximize your productivity in SimplyAnalytics.

What is it?

The Related Data Table View is designed to allow you to quickly add in many similar data variables at once. For example, if you add “% Households w/ Income $50,000 to $74,999” the report will also show all of the other income ranges as well.

Some other use cases: you want to quickly add in all life-stage data variables, or PRIZM psychographic segments, or all Language variables.

Example

Identify what the top PRIZM household segment is for a ZIP Code. The PRIZM Dataset is a marketing segmentation system that allows you to understand the demographic and lifestyle/consumer traits of any location in the United States. This data is very popular within marketing departments across many large companies, and we are happy to offer it as an add on module to your subscription.

(1) Select New View from the top-right of the interface 

(2) Click on the Create button under the Related Data Table section

Feature Highlight: Data Filters

Hello everyone and welcome to this week’s blog. This week we will discuss how to create and utilize filters for your research.

Why Use a Filter?

Filters are a great way to identify target areas that meet multiple conditions.

Use Case

You want to identify areas of San Antonio to market your afterschool program that is aimed towards low income and low educational attainment areas. You can use a data filter to help find the target areas.

Example

View Spotlight: Quick Report

The Quick Report is one of the newest features added to SimplyAnalytics – let’s take a look at how it can support your research.

This report instantly provides you with a curated list of key data variables for any location or locations of your choosing. You can specify the report content you wish to view for your locations, such as a Demographic Overview or a Housing Overview.

When To Use: Use the Quick Report to quickly gain insight into your target locations. If you’d like to quickly view many key data variables for your locations this is a fantastic way to get started on your analysis and only takes a few seconds!

How to Use: There’s only three steps to create a Quick Report.

Feature Highlight – Address Lookup

In this week’s blog we’ll take a look at how to enter an address in SimplyAnalytics to find the Census Block Group or Census Tract. Let’s get started!

Use Case: You want to analyze the area surrounding your retail store or proposed restaurant location.

Getting Started: Select the “Locations” button from the left side of your screen and type in the address like this:

188 Madison Ave, New York, NY

A message appears asking if you are entering an address – click on the “Address Search” button.

Managing Projects in SimplyAnalytics

Good afternoon, readers! This week we’re going to talk about project management in SimplyAnalytics and how to best take advantage of it.

Why are projects needed?

Many users  have multiple unique projects going on at the same time. For example, you could be doing: personal research, patron/student assistance, research for a presentation, etc. Projects help keep these unique activities separate from one another to avoid confusion.

What is stored in each project?

All of the locations, variables, business searches, favorites, views, etc. that you use are saved with the project – so each time you login, you can pick up right where you left off.

Getting Started:

The first recommendation we have is to rename your project. You can do this by selecting the “New Project” default title towards the top left of your screen.

Editing the Map Legend

Welcome to this week’s SimplyAnalytics blog post. Today we’re going to take a closer look at the options available to you when editing the map legend. Let’s get started!

First, to start editing your map legend click the Edit button located on the legend itself. Below we’ll discuss what each option does in more detail:

 

Feature Spotlight: Custom Combination Location

This week we’ll talk about one of our favorite features in SimplyAnalytics – the custom combination location. This feature is a simple and effective means to create custom geographies where you’re able to specify the exact makeup for. Let’s jump in.

Why would I want to use this feature?

Sometimes you may want to study a neighborhood in your city, or area that you know of that isn’t necessarily a formal geography itself. One of the common questions we get asked is, “How do I get data for “my neighborhood” or “downtown”?” and that’s a fair question – the problem is, “my neighborhood” or “downtown” is not a formal Census geography, but it’s probably a combination of a few CTs or ZIP Codes. That’s where the Custom Combination Location feature comes into play.

Browsing & Searching for Businesses in SimplyAnalytics

Welcome to our first ever SimplyAnalytics blog! Every Friday we’ll post a write up on a specific feature or highlight some interesting data in SimplyAnalytics. The goal of these posts is to make you more comfortable with the program and teach some interesting tips & tricks along the way.

Today we’ll take a look at the 3 methods of browsing and searching for businesses, and how to take advantage of each. Let’s get started!

 

To overlay businesses onto a map or create a Business report, first ensure you have the Businesses tab selected as shown here.

 

As noted above, there are three ways of adding businesses.

 

1. A general keyword search

2. Advanced search / query

3. Browse by NAICS/SIC codes