Visualizing Brand Preference: Athletic Shoes

In previous blog entries, we highlighted the value of having a mapping application to complement premium data when analyzing America’s geographic preferences in credit cards, and mayonnaise brands. This week we’ll take a look at athletic shoe brand preference in the US for adults 18+.

Similar to the previous entries, we will use the SimmonsLOCAL data set to put these maps together. If your institution does not currently subscribe to the SimmonsLOCAL package, feel free to reach out to us about setting up a free 30-day trial. Let’s get started.

The maps below can each be generated in less than a minute! Open up the Variables panel, and find the variables in question at this path: SimmonsLOCAL » APPAREL » SHOES/ FOOTWEAR » SHOES/ FOOTWEAR – BRANDS.

We’re exhibiting! Ontario Library Association – February 1-4 in Toronto. Booth #T8

Stop by the Geographic Research booth [#T8] at the Ontario Library Association Super Conference to get a hands-on look at our latest and greatest SimplyMap offering. The conference will take place February 1-4 at the Metro Toronto Convention Centre. Drop by our booth, #T8, for a demonstration of SimplyMap Canada and to check out some exciting new things we…

SimplyMap Tip – Using Tags

In this week’s SimplyMap report, we’ll take a look at the tags feature and demonstrate how it can be useful for you as you work in SimplyMap. SimplyMap users can have up to 20 tabs open in SimplyMap, each with a different map or report. As you progress and generate more tabs, it becomes useful to organize your work. This is where the tags feature comes in handy.

Let’s say for example that you want to revert back to some tabs  mapping technology adoption data that you previously closed out. If you didn’t tag your work, and did not name the tab, the task of finding the right tab can become tedious. Your saved tabs list looks something like this:

Creating a Custom Location from a Map

While creating a radius location is the fastest and easiest method for creating a custom location, there may be situations that require a more specific and targeted locale. Let’s say for example that our target area for analysis are a few neighborhoods located west of Rittenhouse Square Park in Philadelphia.

A radius location would not work in this example as it will include all areas within a defined radius (e.g., 5 miles) around a specific block group. Using the process outlined below will allow you to focus in on the specific areas west of Rittenhouse Square Park, and create a custom location directly from a map. Let’s get started!

First, zoom in on the target area that will make up the custom location.

rittenhouse1

Utilize the i-tool and select the first area that will be included in your custom location. Hover over Add to Combination to select the option Create New Combination.

Exploring SimplyMap Data: Using the Internet to Make Phone Calls

One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownership in the US and how the iPad dominates that area. It’s one thing to “know” that tablet ownership has grown, but it’s another thing to view the supporting data behind it.

This week, let’s explore another variable we presume has markedly increased in recent years  – the % of Households who used the internet to make a phone call. Let’s get started!

Open up a Standard Report via the New Tabular Report button at the top of SimplyMap:

inetphone1

Navigate through this path: MRI Consumer Survey » Internet » Internet Access and Activities to find the variable, % Households Using – Internet Activities: Made a phone call, 2015.

Exploring SimplyMap Data: Make of Vehicles

Did you know that you can use SimplyMap to identify which make and model of vehicle is most prevalent within any location in the United States? In this week’s SimplyMap report, we’ll take a look at the SimmonsLOCAL data set to identify the top vehicle brands in select cities around the US. Let’s get started!

First, open up a Standard Report. For this example, we’ll focus on which domestic and foreign vehicles have been most recently acquired within our target areas. Accordingly, we will utilize the Use All Variables feature to add all variables within the two folders:

  1. DOMESTIC-MOST RECENTLY ACQUIRED
  2. FOREIGN-MOST RECENTLY ACQUIRED

domesticvehicle

When you close out the variables panel, a report for the United States is generated. Utilizing the Sort Descending feature, you can determine the top represented domestic and foreign cars that have been most recently purchased.