Hello readers! We hope you are doing well and staying safe. Today we are excited to introduce the Simmons NCS crosstabs functionality! This is a feature we’ve been working on for a while, and we know many of you out there have requested it. The wait is officially over, and this data/feature is now available for trial or purchase right now. Let’s dig into it.
What is a crosstab?
A crosstab is a table showing the relationship between two or more data variables. This is extremely useful in identifying correlations, patterns or trends when working with large datasets.
What exactly does that mean?
This means you can instantly look up to see if there is any relationship between age groups and social media patterns. Or trends between income and the types of sports people watch on TV, or the types of vehicles owned relative to exercise habits. Because we use the Simmons NCS data, there are literally tens of thousands of demographic and consumer behavior variables you can research!
Why should I be excited?
Traditionally, doing this type of analysis is tedious and requires users to be well versed in advanced data analytics platforms that require a lot of time and effort to learn. In SimplyAnalytics, however, we’ve developed this feature to enable all users to run crosstabs in a few mouse clicks!
In SimplyAnalytics, click on New View > Create under the crosstabs report. This opens the Edit View screen. By default, the USA will be selected as the location since Simmons NCS data is only available at the national level.