This week we’ll talk about one of our favorite features in SimplyAnalytics – the custom combination location. This feature is a simple and effective means to create custom geographies where you’re able to specify the exact makeup for. Let’s jump in.
Why would I want to use this feature?
Sometimes you may want to study a neighborhood in your city, or area that you know of that isn’t necessarily a formal geography itself. One of the common questions we get asked is, “How do I get data for “my neighborhood” or “downtown”?” and that’s a fair question – the problem is, “my neighborhood” or “downtown” is not a formal Census geography, but it’s probably a combination of a few CTs or ZIP Codes. That’s where the Custom Combination Location feature comes into play.