The Landline Telephone’s Descent

In previous blog entries we highlighted the usefulness of viewing multiple years of data for the same variable. In short, analyzing the same variable across multiple years allows users to identify trends. For example, in one of the previous blogs we showcased the explosion of tablet ownership over recent years (quadrupling!).For this week’s blog, we’ll see if the data matches our own observations on the rapid decline of landline phones in households. Let’s get started!

First, open a Standard Report and navigate through this path: MRI Consumer Survey » Telephone to find the variable, % Households w/ a Telephone: Have a landline telephone, 2015.

Hover over the variable and select the Select Variable Year option from the Action Dropdown menu. You will see the years 2008-2015 on your screen. Select each year as shown below:

Quick Tips: Mapping

Inspired by some recent support desk questions, this week’s SimplyMap report will provide some useful tips and tricks to help make the most out of your maps. Let’s get started!

First, let’s take a look at the map that we will apply changes to. This is a map showing Median Household Income for the city of Chicago:


At this level of zoom and geography, your map will display by ZIP Codes. If you’d like to see a more granular map, select a smaller geography from the View Data By dropdown in your map legend. The map below displays the data by census tract:

Exploring SimplyMap Data – Organic Food Use

In this week’s SimplyMap report we take a look into the SimmonsLOCAL dataset to determine which cities in America have the highest percentage of residents who consume organic food products. Let’s jump right in.

Before we rank the variable, % FOOD – GENERAL | ORGANIC FOODS | ORGANIC FOODS – HH USES? | YES, 2014 let’s do a quick search for “organic” to see how many related variables are in SimplyMap. Open the Variables tab, click on Search, and type in “organic”.

You will then get a list of all variables in SimplyMap that contain the keyword organic.