SimplyMap Tip: Exporting Maps

In this week’s SimplyMap report, we want to share with you the many options available when exporting maps in SimplyMap. In SimplyMap, when a user selects Export Map Image from the Actions bar, you will be presented with a 3 step export process. This report will cover all options available from each step. Let’s get started!

Step 1 – CROPPING

The arrows in the image below refer to the Standard Size and Orientation of your cropping square. Changing either of these options will alter the cropping square to your selection.

Options available for Standard Size: Letter, Legal, Tabloid
Orientation: Portrait or Landscape

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If you prefer instead to customize the size and shape of your cropping area, you may do so by clicking and dragging along an edge or corner of the box until the area meets your desired specifications. Example shown below:

SimplyMap Quick Tips

In this week’s write up we want to share some quick tips and tricks that you might not yet know about in SimplyMap.

TIP #1

Did you know that you can share your work? SimplyMap allows you to quickly and easily share your work with other SimplyMap users. Here’s how:

Click on the drop down by the tab you’d like to share, and click SHARE

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After selecting share, you will be provided with a customized URL.

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Copy and send this URL to another SimplyMap user. When the user clicks the link, they will be presented with the work you completed.

Exploring SimplyMap Data: Consumer Buying Power

In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap. What is it? The Nielsen Consumer Buying Power® database incorporates geography-based estimates of potential annual consumer spending for more than 350 household expenditure items. This effectively allows researchers to determine a target area for potential consumers or buyers…

Exploring SimplyMap Data: Retail Market Power

In this week’s SimplyMap report, we explore one of the newer datasets available: Retail Market Power®. What is it? In short, the Retail Market Power® dataset helps users identify opportunities within the industry they are targeting. These gaps are identified by analyzing expenditures and retail sales. Marketers can focus on targeting areas where the expenditures…

SimplyMap Tip: Using a Radius Location

In this week’s SimplyMap tip, we outline the process of creating a radius location. Radius locations are a great way to quickly gather information from an area surrounding a target address or neighborhood. In this example, we want to pull information from a 3 mile radius around a university campus. First, open the locations panel…

Identifying Top PRIZM Segments

SimplyMap is an excellent tool for market research, and it’s made even more powerful by Nielsen PRIZM data. Nielsen PRIZM is the highest quality market segment data available. Every household in the United States is assigned to one of 66 segments, and Nielsen provides detailed information about each segment, such as demographic characteristics, shopping habits,…