SimplyMap Tip: Using the Variable Search

With tens of thousands of variables available in SimplyMap, it’s common for users to wonder whether or not a particular variable they have in mind is available in SimplyMap. This is where the value of our variable search function comes in. The variable search allows you to type in a keyword or two, and will output any related results. Let’s take a look at an example.

We’ll start with something broad and go with a simple search for data related to income.

Open the Variables Panel and click on the Search icon. Enter your keyword, “income,” in the empty text box and hit the search button. Your results will be displayed (over 2,800 income related variables!).


By default, SimplyMap will display results ordered by the popularity of that given related variable among all SimplyMap users. In this example, popular income variables include: Family Income Average, Family Income Median, and HH Income ranges. Hover over a variable and select Use This Variable to add into your report or map.

Exploring SimplyMap Data: America’s Favorite Music

This week’s SimplyMap report will set out to discover what America’s favorite type of music is. We will use data within the premium data package, SimmonsLOCAL to answer the question. The process outlined below can be completed within a matter of minutes – let’s get started!

First, create a new Standard Report.


Next, locate the folder MUSIC – TYPES LIKE MOST. When you hover over this folder, use the option to Use All Variables from the action menu. Picture below for reference.

Exploring SimplyMap Data: Frequent Flyer Programs

This week we explore the SimmonsLOCAL data package to find which cities in America have the highest percentage of residents enrolled in a frequent flyer program. SimmonsLOCAL is available as an add on data package to SimplyMap, and contains over 50,000 variables. The data measures 210 American DMA’s (Designated Market Areas) with data estimated down to the block group level.

With over 50,000 variables in the data package, you can imagine the variety of variables available to you – in this example we’ll take a look specifically at survey takers who said YES to being currently enrolled in a frequent flyer program. In total, there is 24 variables related to frequent flyer programs including airline specific programs from: Southwest Airlines, Delta, United, and Continental. Let’s get started!

First, create a Ranking Report in SimplyMap.