SimplyMap Tip: Using Multiple Years

One great feature within SimplyMap is the ability to track the same variable across multiple years. In this report, we will track the percentage of households in the US ordering items from, as we suspect it might show a marked increase over the span of the available years. The value in viewing the same variable over multiple years is that it helps users identify trends in the data over time.

Let’s get started. First, create a Standard Report by selecting New Tabular Report > Standard Report at the top of your screen.


Next, navigate through this path: MRI Consumer Survey » Purchasing » Mail Order & Internet Purchases and hover over the variable, % Households Buying – Catalog, Mail, Phone, Internet Order: Ordered From:, 2014 so the actions menu appears. From the “Select Variable Year” option check off the list of years you would like to see. In this example we will use 2008-2014. See the image below for reference:

Exploring SimplyMap Data: ConneXions® from Nielsen

In this week’s SimplyMap report, we take a look at one of our newly available data packages – ConneXions® from Nielsen. The ConneXions® segmentation system integrates consumer behavior and usage measures for technology, voice, video and data services with demographics and lifestyle characteristics. ConneXions® enables communications service providers, consumer durables manufacturers, and other companies focused on technology adoption a way to cost-effectively and efficiently retain existing customers, while continuing to acquire new ones.

To give you an idea of these segments, we’ll rank some cities from the US and view each of the top segment’s metadata. Let’s get started!

Step 1: Create a Standard Report by selecting New Tabular Report > Standard Report.


Exploring SimplyMap Data: Biking to Work in the US

In this week’s SimplyMap report, we set out to find which cities have the highest percentages of people who use their bike as their mode of transportation to work in the US. Let’s get started!

1. Create a new Ranking Report by selecting “New Ranking” at the top of Simply Map:


2. Select the variable to rank. Follow this path to find the % Employment, Bicycle to Work, 2014 variable: Census Data » People and Households » Employment » Travel to Work » Mode. Image below for reference.


3. Open the Locations panel and choose USA as your geography. Close out the Locations panel to generate your report. Use the “Analyze data by” tool to select cities.